Viacom Lift Ticket

For Viacom’s annual client family ski weekend, the design team was tasked with transforming a hotel ballroom into a mountain lodge escape for guests while organically incorporating all of Viacom’s brands. A custom post and beam structure was built to mimic mountainside signage, bringing the outdoors in and creating an opportunity to showcase large program hero creative as guests arrived and checked in. To create a welcoming environment upon arrival, a grab and go snack station was created with custom built snack baskets made from recycled skis.
Keeping with the theme of bringing the outdoors in, a full size custom gondola was built to create a great family photo opportunity at check in. Vintage suitcases were branded with Viacom’s core brands to make certain they were represented in each photo.