Adidas +F50 TUNIT Modular Men TV Spots

Adidas launched its new high tech soccer shoe on the market with high tech TV spots that features its customizable nature, timed for the lead up to the FIFA Football World Cup in Germany. Soccer players are invited to assemble their boot, choosing their upper, chassis and studs to tune their game. The first spot features a CG player being disassembled and reassembled to the sounds of classical piano music as he interacts with a soccer ball. The tagline: “A player is greater than the sum of his parts”.

The Modular Man campaign was developed by 180/TBWA Amsterdam, by executive creative director Andy Fackrell, creatives Lee Hempstock and Chris Landy, executive producers Peter Cline and Cedric Gairard, and agency producer Kate Morrison.

Director was Arvind Palep at 1st Avenue Machine with executive producer Serge Patzak. I was the lead Technical Director for all the TV spots on the +F50 TUNIT Modular Men. On the Tunit H spot I did a lot of the shading, rendering and composting work.